Investor Charter — Investment Adviser
Invest with knowledge & safety — your rights, our conduct and services, Do's & Don'ts, and the grievance-redressal mechanism for Investment Advisory clients.
Vision
Invest with knowledge & safety.
Mission
Every investor should be able to invest in the right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.
Our conduct
Business transacted by the IA
Enter into an agreement with the client — including fee details, conflict-of-interest disclosure and confidentiality of information.
Do a proper and unbiased risk-profiling and suitability assessment of the client.
Conduct audit annually.
Disclose the status of complaints on its website.
Disclose name, proprietor, type & number of registration, validity, address, phone and associated SEBI office on its website.
Employ only qualified and certified employees.
Deal with clients only from the official number.
Maintain records of interactions with all clients (including prospective) where advice was discussed.
Ensure all advertisements adhere to the Advertisement Code for Investment Advisers.
Not discriminate among clients opting for the same / similar products or services.
What we do
Services provided to investors
No indicative timelines — advisory services are ongoing.
Onboarding of clients
- Sharing of the agreement copy
- Completing KYC of clients
Disclosure to clients
- Full disclosure of business, affiliations & compensation in the agreement
- Not to access client's accounts or holdings for offering advice
- Disclose the client's risk profile
- Disclose any conflict of interest with other activities
- Disclose the extent of use of Artificial Intelligence tools
Advice & conduct
- Advice based on the client's risk-profiling and suitability
- Treat all advisory clients with honesty and integrity
- Disclose all material facts — risks, obligations, costs
- Clear guidance & caution for complex, high-risk products
- Ensure confidentiality of client information
- Disclose service timelines and adhere to them
Empowered investors
Rights of investors
Right to Privacy and Confidentiality
Right to Transparent Practices
Right to Fair & Equitable Treatment
Right to Adequate Information
Right to Initial & Continuing Disclosure
Right to All statutory & regulatory disclosures
Right to Fair & True Advertisement
Right to Awareness of service parameters & turnaround times
Right to Be informed of timelines for each service
Right to Be Heard & Satisfactory Grievance Redressal
Right to Timely redressal
Right to Suitability of Financial Products
Right to Exit from a product/service per agreed terms
Right to Clear guidance & caution for complex, high-risk products
Right to Additional rights for vulnerable consumers
Right to Access to services even if differently abled
Right to Provide feedback on products & services
Right to Against coercive, unfair, one-sided clauses
Stay safe
Do's & Don'ts for investors
Do's
- 01Always deal with a SEBI-registered Investment Adviser.
- 02Ensure the IA has a valid registration certificate; check the SEBI registration number.
- 03Refer to SEBI's list of registered Investment Advisers on the SEBI website.
- 04Pay only advisory fees, through banking channels; keep duly signed receipts (use CeFCoM of IAASB if opted).
- 05Always ask for your risk-profiling before accepting investment advice.
- 06Ask all relevant questions and clear your doubts before acting on advice.
- 07Assess the risk–return, liquidity and safety of an investment before investing.
- 08Insist on written, signed & stamped terms — read fees, plans and recommendation category carefully.
- 09Be vigilant in your transactions; approach the appropriate authorities for grievances.
- 10Inform SEBI about Investment Advisers offering assured or guaranteed returns.
- 11Know your rights — to exit, to seek clarifications, to give feedback, and to not be bound by clauses contravening regulations.
Don'ts
- 01Don't fall for stock tips offered under the pretext of investment advice.
- 02Do not provide funds for investment to the Investment Adviser.
- 03Don't fall for indicative, exorbitant or assured returns; don't let greed override rational decisions.
- 04Don't fall prey to luring advertisements or market rumors.
- 05Avoid transacting only on the basis of phone calls or messages.
- 06Don't act merely because of repeated messages and calls.
- 07Don't fall prey to limited-period discounts, incentives or gifts.
- 08Don't rush into investments that don't match your risk appetite and goals.
- 09Do not share login credentials or passwords of your trading, demat or bank accounts.
If something goes wrong
Grievance redressal mechanism
How to escalate
Investor lodges a complaint
Investment Adviser
- Approach the concerned Investment Adviser
- Grievance redressed immediately, not later than 21 days
↓Not satisfied with the resolution
SCORES 2.0 — RAASB
- Lodge on SCORES 2.0 (SEBI's centralized system)
- First review by the designated body (RAASB)
↓Not satisfied with the first review
SCORES 2.0 — SEBI
- Second review carried out by SEBI
↓Not satisfied with the resolution
SMARTODR
- Online conciliation or arbitration
- Resolution through the SMARTODR platform
Grievance resolved
Through online conciliation or arbitration on the SMARTODR platform.
Two-level review on SCORES 2.0 — first by RAASB, then by SEBI. If still unsatisfied, opt for online conciliation / arbitration via SMARTODR.
Quick links
Physical complaints
Office of Investor Assistance and Education,
Securities and Exchange Board of India,
SEBI Bhavan, Plot No. C4-A, 'G' Block,
Bandra-Kurla Complex, Bandra (E), Mumbai - 400 051
Transparency
Disclosures & complaints data
Disclosure Document
IA disclosure (PDF)
Download ↓Investor Complaints Data
IA — June 2026 (PDF)
Download ↓Investment Adviser — SEBI Reg. No. INA000016463 · BASL Membership ID 1698. For any grievance, reach Estee Advisors Pvt. Ltd at investorsgrievances@esteeadvisors.com.